Frequently Asked Questions

Your digital marketing and social media marketing agency in New York and Los Angeles serving clients nationwide

Socially Intrigued is a full-service digital marketing and social media agency with offices in New York City and Los Angeles. We help restaurants, hospitality groups, small businesses, law firms, and e-commerce brands grow through content creation, campaign strategy, digital ads, and brand storytelling. Our clients are based across the U.S., and we act like an in-house team for every client we partner with.
We are based in New York City and Los Angeles but serve clients nationwide.
We work with restaurants, hospitality groups, e-commerce stores, law firms, small businesses, consultants, and real estate professionals.
Our services include social media marketing, content creation, paid advertising, brand design, email marketing, and digital strategy customized for each client.
Yes. All our clients are on long-term retainer packages, which include full social management, growth strategy, ads, digital marketingnand reporting. We focus exclusively on building sustainable, long-term partnerships.
Our monthly retainers include strategic planning, content calendar development, custom content creation (posts, stories, reels), copywriting, hashtag research, community management, customer service responses, monthly performance analytics, strategy adjustments, and dedicated account management. For higher-tier packages, we also include paid advertising management, influencer outreach, email marketing, and additional content formats like video production.
We recommend an 8-month minimum engagement to see meaningful results and build substantial momentum for your brand. Digital marketing and social media growth require consistency and time to build audience trust and engagement. Most of our long-term clients see significant improvements in months 6-8, which is why we structure our partnerships for long-term success rather than quick fixes. This timeframe allows us to test strategies, optimize based on performance, and achieve sustainable growth. We do not take one-time projects as they don't allow for the consistency needed to drive meaningful results.
We manage Instagram, Facebook, TikTok, LinkedIn, Twitter (X), YouTube, Pinterest, YELP, and Google My Business. Platform selection depends on your target audience and business type. For restaurants, we focus heavily on Instagram and TikTok. Law firms typically see better results on LinkedIn,Instagram, TikTok and Facebook. E-commerce brands often benefit from Instagram, Facebook, Pinterest, and TikTok. We'll recommend the best platform mix during your strategy consultation.
Our content creation process starts with brand discovery and audience research. We develop a content strategy aligned with your goals, create monthly content calendars, produce original graphics and copy, coordinate photoshoots or provide content creation guidance, repurpose existing assets, and maintain consistent brand voice and visual identity. All content goes through our approval process and can be customized to match your brand guidelines and preferences.
Yes, we manage Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, LSA ads and TikTok Ads. Our paid advertising services include audience research and targeting, ad creative development, campaign setup and optimization, A/B testing, budget management, performance tracking, and detailed ROI reporting. Ad spend recommendations vary by industry, competition, and business goals, as every client and business are different.
Initial engagement improvements typically appear within 3-4 weeks. Significant follower growth and brand awareness usually develop over 3-5 months. Measurable business impact (leads, sales, inquiries) generally occurs within 5-9 months of consistent strategy execution. Paid advertising can generate immediate traffic and leads, while organic social media builds long-term brand equity. Results depend on your industry, competition, budget, and how consistently we execute the strategy.
We track engagement rates, follower growth, reach and impressions, website traffic from social media, lead generation, conversion rates, cost per acquisition, return on ad spend (ROAS), brand mention sentiment, and direct business inquiries. Each month, you receive detailed analytics reports showing progress toward your specific KPIs. We also track offline conversions and phone calls when possible to provide a complete picture of social media's impact on your business.
Our Chelsea steakhouse client increased Instagram followers from 2,400 to 38,500 and saw 55% increase in weekend reservations within 8 months. A Beverly Hills law firm went from 12 qualified leads per month to 47 qualified leads monthly, with 4.8x return on ad spend. Our e-commerce fashion client in Brooklyn grew from $28K to $156K in monthly revenue through social media marketing and achieved 6.2x ROAS on Facebook and Instagram ads. A Los Angeles hospitality group increased their average engagement rate from 1.2% to 15.7% across all properties.
Restaurant marketing requires highly visual content showcasing food, ambiance, and dining experiences. We focus on Instagram and TikTok for maximum visual impact, create content that drives immediate cravings and visits, leverage user-generated content and reviews, coordinate with seasonal menus and specials, manage online reputation and reviews, and use location-based targeting for local customers. Food photography, behind-the-scenes content, and customer testimonials are crucial for restaurant success.
Law firm marketing requires building trust and demonstrating expertise while maintaining professional standards. We create educational content about legal topics, highlight attorney credentials and case successes, manage online reputation and reviews, develop thought leadership content, ensure compliance with legal advertising regulations, target specific practice areas and geographic regions, and generate qualified leads through strategic content and advertising. LinkedIn, LSA, Google Ads are particularly effective for legal professionals.
E-commerce brands need product-focused content that drives conversions. We create shoppable posts and stories, develop user-generated content campaigns, implement retargeting strategies for abandoned carts, showcase products in lifestyle contexts, leverage influencer partnerships, optimize for social commerce features, create seasonal and promotional campaigns, and track sales attribution from social media. Instagram Shopping, Facebook Shops, and TikTok Shopping are essential tools we utilize.
We use SEMrush, Hootsuite and Buffer for scheduling, Adobe Creative Suite for design, Google Analytics and Facebook Analytics for tracking, Sprout Social and SEMrush for social listening, Later for visual content planning, Mailchimp for email marketing, Google Ads and Facebook Ads Manager for paid campaigns, and custom dashboards for client reporting. All tools are professional-grade and provide detailed insights into campaign performance and audience behavior.
We provide content calendars for approval 1 week before posting, offer 1 rounds of revisions per month included in all packages, use collaborative platforms where you can review and approve content, maintain emergency posting capabilities for time-sensitive content, and provide same-day revisions for urgent changes when possible. Our goal is to balance creative freedom with your brand control and approval preferences.
Our team continuously monitors industry publications, attends digital marketing conferences, participates in platform beta programs, follows social media thought leaders, analyzes emerging platform features, tracks viral content patterns, and maintains relationships with platform representatives. We test new features early and adapt strategies based on algorithm changes and user behavior shifts. This proactive approach ensures our clients benefit from the latest opportunities before competitors.
Yes, competitor analysis is included in our strategy development. We analyze competitor content strategies, posting frequency, engagement rates, advertising approaches, hashtag usage, and audience interactions. This research helps identify content gaps, messaging opportunities, and competitive advantages for your brand. We provide quarterly competitive reports showing how your performance compares to key competitors and recommend strategy adjustments based on market insights.
Local optimization includes Google My Business management, location-based hashtags and content, local influencer partnerships, community event promotion, neighborhood-specific targeting, local SEO integration, geo-targeted advertising campaigns, and participation in local online communities. We understand the unique characteristics of NYC and Los Angeles markets and tailor content to resonate with local audiences while maintaining broader appeal for national brands.
We monitor brand mentions 24/7, respond to negative feedback professionally and promptly, escalate serious issues to you immediately, have crisis communication protocols in place, help craft appropriate public responses, work to resolve issues privately when possible, and implement reputation recovery strategies. Our crisis management approach focuses on transparency, quick resolution, and turning negative experiences into positive outcomes when possible.
Yes, we manage influencer partnerships including influencer identification and vetting, contract negotiation, campaign strategy development, content creation oversight, performance tracking, and ROI measurement. We work with micro-influencers (1K-100K followers) and macro-influencers based on your budget and goals. Our influencer network includes food bloggers, lifestyle creators, business professionals, and industry experts relevant to your target market.
Absolutely. We integrate social media with email marketing through lead magnets, social media subscriber campaigns, cross-promotion between channels, social content repurposing for email newsletters, email subscriber social media retargeting, and unified messaging across all platforms. This integrated approach maximizes your reach and creates multiple touchpoints with potential customers throughout their buyer journey.
Our onboarding includes a comprehensive brand discovery session, competitive analysis, target audience research, social media audit, strategy development, content calendar creation, account setup and optimization, brand guideline documentation, team introductions, and goal setting for the first 90 days. The entire process typically takes 2-3 weeks, ensuring we fully understand your business before launching campaigns.
We provide quarterly performance reports with detailed analytics and insights, weekly strategy calls or check-ins, immediate communication for urgent matters or opportunities, quarterly strategy reviews and planning sessions, and 24/7 access to your dedicated account manager via email or Slack. You'll also have access to real-time dashboards showing campaign performance, engagement metrics, and key KPIs throughout the month.
For ongoing relationships, we conduct quarterly performance reviews and strategy adjustments to ensure continued satisfaction. Our goal is long-term partnership success, and we're committed to adapting our approach until we achieve your desired results. We focus on building sustainable, long-term partnerships rather than short-term fixes.
While we can't guarantee specific numbers due to variables beyond our control (market conditions, algorithm changes, competition), we do guarantee strategic execution, timely delivery, professional service, and continuous optimization based on performance data. We're so confident in our approach that we offer performance-based pricing options for established businesses, where part of our fee is tied to achieving specific KPIs and business outcomes.
To begin, we need access to your current social media accounts, brand guidelines and assets (logos, photos, brand colors), information about your target audience and business goals, details about your products/services and unique value propositions, competitor information, previous marketing efforts and results, and budget parameters. We'll provide a detailed checklist during our initial consultation to streamline the onboarding process.
We can typically begin strategy development within 48 hours of contract signing and asset delivery. Full campaign launch usually occurs within 2-3 weeks, depending on the complexity of your needs and approval timeline. For urgent projects or time-sensitive campaigns, we offer expedited onboarding with additional planning resources to begin posting and advertising within one week of agreement.
Yes, while we specialize in restaurants, law firms, and e-commerce, we also work with healthcare providers, real estate professionals, professional services, SaaS companies, small businesses, and other service-based businesses. Our core expertise in digital marketing and social media strategy translates across industries. We adapt our approach based on industry-specific regulations, audience behaviors, and marketing best practices for your particular sector.
Organic social media involves creating and sharing content without paying for promotion, building followers naturally through engaging content and community interaction. Paid social media uses advertising budgets to promote content, target specific audiences, and accelerate growth. Organic builds long-term brand loyalty and authentic engagement, while paid advertising delivers immediate visibility and measurable results. Most successful strategies combine both approaches for maximum impact and sustainable growth.
We start with comprehensive brand discovery sessions to understand your voice, values, and messaging preferences. We create detailed brand guidelines including tone, language preferences, topics to avoid, visual style requirements, and content themes. Our team reviews existing content to understand your established voice, and we provide sample content during onboarding for approval and refinement. Regular check-ins ensure continued alignment as your brand evolves.
Yes, we specialize in reputation recovery and crisis management. Our approach includes immediate damage assessment, strategic response planning, positive content creation to outrank negative results, review management and response, proactive community engagement, media relations when necessary, and long-term reputation rebuilding strategies. We've successfully helped clients recover from various online reputation challenges while turning crises into opportunities for improved customer relationships.

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