818 Tequila Launch West Hollywood | Kendall Jenner Event
The 818 Tequila launch in West Hollywood wasn’t your average brand event. Kendall Jenner partnered with Socially Intrigued to deliver a private, social-first brand installation designed entirely for digital storytelling. With no press, no RSVP lists, and no media circus, this experience was built for content and connection, with a sharp focus on social media reach and impact after the event.
Behind the 818 Tequila Launch in West Hollywood
This wasn’t a press event or a showcase. It was a top-secret digital campaign crafted for impact on social platforms once the experience was over. The goal was to empower Kendall’s audience to connect with the 818 brand in an organic way through her social posts and content created during and after the event. Socially Intrigued worked behind the scenes to ensure the online presence was cohesive, clean, and elevated across Instagram and TikTok without compromising the privacy of the experience.
818 Tequila Launch: A Social Media-First Strategy
Our focus was the digital layer. Socially Intrigued developed and executed a post-event content release plan, working closely with 818 Tequila and Kendall Jenner’s team to capture authentic user-generated content. That content was later optimized and used to shape online narratives without traditional PR.
Social Media Content Rollout from the 818 Tequila Launch
We created a path for the event to live on through social. The surprise factor drove interest, but the well-planned digital elements created stickiness. Every story, every reel, and every still had a purpose. From captions to timing, we helped align everything for maximum engagement after the event, turning one night into weeks of visibility.
Visual Highlights from the 818 Tequila Launch
- Curated 818 tasting bar for real-time social capture
- Branded backdrops for organic influencer content
- Exclusive merch to build visual brand recall
- Controlled content drops after the event
Post-Event Buzz After the 818 Tequila Launch
Once Kendall left the venue, the posts rolled out. With no formal announcement, the internet did what it does best speculated, reposted, and shared. This mystery-powered strategy drove strong engagement, with posts gaining traction based on quality alone. Socially Intrigued worked behind the curtain to keep the momentum alive without oversaturation.
Lessons for Brands from Kendall Jenner’s 818 Tequila Launch
- Keep launches quiet to drive intrigue.
- Let social media carry the narrative, not the media.
- Use minimalism in visuals to elevate storytelling.
- Choose digital strategy teams that value authenticity.
Why Socially Intrigued Was Chosen for the 818 Tequila Launch
Kendall Jenner and her team needed a partner that understood the nuance of subtle social media strategy. Socially Intrigued had the credibility, experience, and creative restraint to deliver. We didn’t aim to steal the spotlight we made sure the spotlight worked in Kendall’s favor long after the night ended.
Learn more about the brand at drink818.com and about Kendall Jenner’s business portfolio at kendallj.com.
Explore our digital work and brand activations at sociallyintrigued.com/clients.